Meet Us

Welcome to Forty Elephants – we are so happy you're here. 

I’ve spent nearly half my life as a ‘creative facilitator’ - an advertising agency executive dedicated to helping people and brands bring their visions to life.

Forty Elephants is the best articulation of my creative vision. The shop was born over a few glasses of champagne in 2022 and represents the community we hope to build in St. Louis.

The concept was inspired by the popular European ‘rent-a-rack' store model that is intuitive to how I (and I believe, many of you) approach wardrobe. I evaluate my closet seasonally, editing out pieces that no longer serve me, and try to find these items a loving home.

Forty Elephants offers a novel way to buy and sell quality preloved items.

We adore helping individuals consign their closets, working with vintage brands wanting a brick-and-mortar outpost, and connecting with creative collaborators near and far.

We’re obsessed with helping you find the perfect pieces to enhance your style and hope that the best part of your day is playing dress-up with our crew.

I, alongside my husband David and our shop manager (aka our goodest boy) Eddie look forward to sharing Forty Elephants with you.

Cheers,

Ali